Metasavers: Marketing With Virtual Coupons

Metasavers: Marketing With Virtual Coupons
Vio Business Series #9

INTRODUCTION

There are many resources for success in the virtual world. Most of the marketing resources available in the real world, has a version in the virtual world. We all know about direct mail and coupon books in the real world. The same resource exists for businesses in Second Life... The MetaSaver.

Vio Business believes in learning from the successes and mistakes of others, in order to improve your own chances for success. We also believe in using as many of the resources around us as possible to generate business. We are proud to provide Vio Business members with the opportunity to learn from one of the successful entrepreneurs in Second Life, Guy Winkler of The MetaSaver.

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Metasaver: A retail marketing tool for virtual business
by Guy Winkler

The MetaSaver is a coupon book, specifically designed for the residents of a virtual world called Second Life. Second Life is a virtual world created 100% by its users. Our coupon book is the only one present in Second Life.

Not only do we advertise just Second Life businesses but we have expanded into offering real companies a chance to advertise in our book. We are 100% free to the residents of Second Life. They can get a virtual copy of the coupon book by clicking on our kiosks within the virtual world or by visiting our website.

If you want to be apart of this new advertising world, please check out our rates page!

Second Life’s First Coupon Book

How It Works

Advertisers

The MetaSaver works like so:

1. The advertiser places an ad in The MetaSaver Coupon Book.

2. Advertiser is given a unique Coupon Vending System.

3. On the ad in the Coupon Book, there is a numeric code on that ad.

4. That code gives a discount of whatever product, service, or item you are discounting. You can change this rate with the Coupon Vending System.

5. When a potential customer flips through our Coupon Book they see your ad and visit your store.

6. The customer then looks for the Coupon Vending System discounting that product, service or item.

7. While the customer is looking for that Coupon Vending System, they are seeing all your other products, services and items

8. As the advertiser, you are gaining traffic and customers to your location. Customers become sales.

Example:

You are selling a T-Shirt for 100L. The MetaSaver creates an ad design with what ever numeric code and % off you want. So lets say we are advertising this shirt for 20% off. We release this coupon book at the beginning of the month. The potential customer looks through the coupon book looking at all the deals. They see your shirt for 20% off. You have a Coupon Vending System somewhere in your store. They find that item and enter in the numeric code found on the coupon. They are able to purchase that T-Shirt for 20% off or 80L. You have created a sale of 80L, that would have probably not got sold to that person if they didn’t see it in the book. Also while searching for the Coupon Vending System of that T-Shirt they saw another pair of pants you were selling and bought that as well.

These Coupon Vending Systems look just like a board but with a numeric keypad that must be input by mouse click. They are modify so you can change the size and update the product picture you are selling.

http://www.themetasaver.com

Bio on the Speaker

Guy Winkler started in Second Life selling logos for a graphic design studio. Then he made his way to selling land which later payed for his honeymoon. After taking a few months off, he came back and started working for a real life company that brought businesses into SL. Now he runs The MetaSaver, Second Life's first coupon book. Residents can just sign up to join the group free of charge. http://www.themetasaver.com He is also writer for a new blog, http://metawear.blogspot.com . Guy also spends his time working with Club Mannequin, one of the hottest clubs in SL as well as a Showcased place, building and running rentals.

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SUMMARY

When dealing with a service company in the virtual world like The MetaSaver, make sure you read the agreements in advance. Make sure all terms and conditions are clear and understood before you make a financial commitment. If you experience any disputes, you should use proven dispute resolution providers in the virtual world, such as OliveEue Sholokhov.